Coors is an alcohol company headquartered in Colorado. They brew Coors, Coors Light, Keyston Ice, and George Killian's Irish Red. Coors Light has an XP promotion where customers are rewarded with rewards ranging from a brand new Coors Light tailgating grill to a number of VIP experiences. Referring friends and family is only one way that you can earn VIP points. You can also enter XP codes that are specially marked inside Coors Light 12 and 15 packs. There are also challenges you can complete that you are listed on their app. Finally you can play trivia anywhere Coors Light is served and be rewarded through the app.